Tesco Strategies Research Report

Background of the organization

It is the very much essential for Tesco to undertake all marketing practices in effective manner as that will also only aid the company in acquiring greater market share as well as customer satisfaction. The main motive of Tesco is to render quality services so as to enlarge market share and also to maximize the reach towards potential as well as a large pool of customers. It is the customer satisfaction part of the company that led the firm to grow in the competitive market and also to differentiate the business from competitors. The company has been operating business in the retail market of the UK from past many years (Saunders and et.al. 2007). It is the competent marketing strategies of Tesco that facilitate deriving long-term sustainability.

• To ascertain the ratio of customer switchover
• To recommend some strategies for acquiring huge customer satisfaction
• To understand the factors affecting customer satisfaction at Tesco
• To assess the level of competition for Tesco in the UK
• To comprehend the impact of customer satisfaction on a company's performance

Research questions:

• What factors lead to changes in customer preferences?
• What factors affect customer loyalty to Tesco? (Roy and Banerjee, 2012)
• What strategies Tesco has adopted to acquire greater market share?
• What factors really differentiate Tesco's services from its major competitors?
• What role does customer satisfaction play in a company's success and growth?

Customer satisfaction is the major element that aids in getting a number of advantages to the organization. Tesco has been maintaining the interest of customers by providing them with a range of benefits.  The company has been involved in the arrangement of several training and development sessions in which the employees are guided to provide the best services to the customers (Randall, 2000). It has been seen in many cases that customers are the key elements of success as well as growth and for them proper management is essential. The performance of Tesco is affected by the ratio of customer switchover.

Experimental design

In order to get towards the desired and expected objectives, it is essential for the researcher to undertake distinct techniques of data collection. The study cannot be completed without having any resources and in the same manner data needs to be collected for grabbing information. The techniques of data collection can be classified into two types such as primary and secondary (Primary and secondary sources, 2012). The present research will be using both primary as well as secondary sources as this will help the researcher to collect a range of information from varied alternatives. To acquire fresh hand data, primary research will be undertaken in which the researcher will select some customers as well as employees of Tesco and they further will be asked about the level of customer satisfaction in the business. Amid secondary sources, books, articles, and newspapers will be reviewed to find out the information and this aids in acquiring information about the study done in past experiences. Secondary sources will be used as this highly helps in acquiring authentic as well as relevant data for study purposes (Sapsford and Jupp, 2006). With the assignment help of such techniques, the researcher will be able to collect quick and instant responses from the participants.

Report the statistical tests used in gathering the data

The present study will be using several statistical tools to get towards the expected outcomes and some of the techniques are correlation and regression (Papista and Dimitriadis, 2012). With the help of MS Excel- pie charts and data tables will be prepared as that will also help in getting accurate data. These tests are required to be carried out as they will maximize the suitability as well as feasibility factor amid the subjective matter.

Report the number of observation

In order to use statistical techniques, it is essential to undertake sampling. For the present report, the sample size will be 30 in the case of employees who have been selected from quota sampling (Olsen, 2011). Whereas, a sample size of outsiders will be 20, which have been selected from random sampling. Sampling is required to conduct a study in a particular region with a defined sample size. With the help of sampling techniques, appropriate responses can be segregated as per the usage.

References

• Olsen, W., 2011. Data Collection: Key Debates and Methods in Social Research. SAGE.
• Papista, R. and Dimitriadis, S., 2012. Exploring consumer-brand relationship quality and identification: Qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal. 15(1).
• Primary and secondary sources. 2012.
• Randall, G., 2000. Branding: A Practical Guide to Planning Your Strategy. 2nd ed. Kogan Page.
• Roy, D. and Banerjee, S., 2012. Strategic branding roadmap for SMEs operating in the business-to-business sector: A study on Indian auto component sector. Journal of Research in Marketing and Entrepreneurship. 14(2).

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